Analysis essay Example | Topics and Well Written Essays - 1000 words - 8

Analysis - Essay Example From â€Å"as I perchance hereafter shall think meet/ to put a disposition on† (Act 1 Scene 5, Act 2 Scene 1). When Ophelia tells his father Polonius that there are some strange characteristics seen in Hamlet, we can see that Hamlet is not willing to let people know what is actually going on. In addition, when there is a group of people coming to perform in the palace, Hamlet comes up with a bright idea on how best to illustrate and expose his father’s murder and the responsible party. He directs a play that shows how the king died to see the king’s brother rise to kingship. This play is able to perfectly prove that Claudius is indeed the King’s murderer. â€Å"There is a play tonight before the king: which I told thee of my father’s death† (Act 3 Scene 2). From that, we can see that Hamlet really wants to know who the murderer of his father really is. Thirdly, when Polonius is talking to Hamlet, and use word to baffle frustrate. â€Å"My lo rd, the queen would speak with you, and presently/ do you see yonder clouds that’s almost in shape of a camel† (Act 3 Scene 3). However,  even though he tries to approach the issue with utmost moderation, "Hamlet" somehow fails and shows rash and impulsive behavior instead. It is amazing agility but little or no premeditation when he stabs Polonius through the curtain, he does not even take time to check to see who really is behind the curtain. He seems to step easily into the role of a madman, which is not his normal behavior, to disturb other characters with his wild speech and pointed innuendo.   After reading the whole play, it is Hamlet who one sympathizes with. Even though he is smart, he is controlled by fate to do some things that he does not intend to do, and a sense of powerlessness to resist his actions. In the play, Hamlet always reflects the spirit of such a tragedy. â€Å"To be, or not to be: this is the question: Whether it is nobler in the mind of suffer. The slings and arrows of outrageous fortune,

Logbook Essay Example | Topics and Well Written Essays - 2000 words

Logbook - Essay Example For initial understanding of the term terrorism, I got the U.S. Law definition of terrorism which means â€Å" pre-meditated, politically motivated violence perpetrated against noncombatant targets by subnational groups or clandestine agents†. Then I gathered materials from the internet regarding its concepts and the September 11 attacks and related information. After knowing and understanding the broader meaning and description of terrorism, I gathered the needed information: the who’s, what, why, how and the results and impact of the said attacks. Likewise, I saw the need to have an overview of the Middle East to have a better understanding of the said tragic incident. Basically the Middle East is a region rich in oil. The politics and issues stemming from the region have mostly revolved around oil and Israel. With this major energy reserves which helped support western economies many superpowers have been involved in the Middle East such as the US, Britain, Soviet Un ion, and France and also because of its location in the map. In contemporary times, foreign interest in the region had mostly been credited yo the oil reserves and its strategic position. After the first week , I gained a deeper insight of the September 11 attacks and had a better understanding of the whole incident taking special attention on the details on who are its perpetrators and their background, the root cause, why it happened, how it happened and the resulting actions especially from the US Administration headed by former Pres. George W. Bush. I really did not have much knowledge before of the whole incident and the plan of action of Pres. Bush after the incident particularly on the war against terror declared on the 22nd of September and other major changes relative to his efforts against terrorism (e.g. U.S. Patriot Act in October 2007). I have gained sufficient understanding of the perpetrators referred to as Osama Bin Laden through his Al-Qaida terrorist organization , and their aims which are to inflict terror on the people and authorities governing the most powerful nation in the world as they do not agree with the actions and ideologies of the US. This helped me developed a logical researching skills. It also helped me understand the September 11 attacks by gathering an overview of the Middle East which was quite easy for me to accomplish. After gathering all the information on the background of this world-acclaimed phenomenon through the internet and library materials, I am prepared to write chapter 1 of my dissertation. The major sources which I used included the following: America Attacked 9 11 by attacked911.tripod.com/, September 11,2001- washington.com. The parts of Chapter 1 which I considered challenging are the perpetrators and their background, the reasons for doing the attacks and the plans of former Pres. Bush after the attacks. I developed a logical researching skill by understanding the motivations of the perpetrators and their b ackground. As I went on with my research I began to develop critical thinking skills. This requires that I analyze and evaluate all the information I gathered to select which are most relevant and appropriate for the discussion of every issue in the topic of 9/11 attacks. Indeed it was tough and difficult to choose the best information for a thorough and complete discussion of the issues like the war against terror and the alleged implication of Iraq in the 9/11 attacks.

Impact of Ash Cloud on British Airways

Impact of Ash Cloud on British Airways INTRODUCTION Purpose: The purpose of this project was to analyse a current issue that has affected the current hospitality industry drastically. In the recent scenario, natural disaster has been seen to put a major impact on major hospitality industry .The main purpose of the task was to choose a situation of unavoidable circumstances, which could be either terrorism or natural calamity, that organisations have faced recently, and provide a solution of the situation recently faced. Scope: While investigating the current scenario, it was important to focus on the operation and functions of the company and how these operations got affected due these particular circumstances Method: The method used in this task, was through information gathered, mainly from the secondary sources such as business magazines and articles and some old news papers. Secondary sources came out to be very helpful in gathering the customer reviews and staff reviews who were affected by these circumstances Limitation: As every project work has some limitation. As an author, it would be imperative to mention the limitation of this task .The main limitation of the task was relying only on the secondary sources of the information as primary sources were meant to be more confidential by the company. I would consider this as a limitation as it is a belief that secondary sources always have some differences with the primary one. LITERATURE REVIEW By Peter Apps LONDON | Fri Apr 16, 2010 7:58pm EDT European fuel cost of jet marked degree of difference to ICE-traded gas oil contract went down to $ 0.50 on Thursday and $ 48 a metric ton on Friday. But forecasters said the enduring price effect would be least once flights recommence; most of the airline purchase is done through long-standing contracts. European gas, oil, gas electricity production is unexpected to be affected. Some PLANES FROM THE OIL RIGS COMMENCED ,BUT THE SOURCES SAID THAT THE IMPACT OF SOLAR POWER WOULD BE MORE RATHER THAN THE CLOUDS THAT ARE PASSING BY.ACCORDING SOURCES OF THE WIND INDUSTRY SAID THAT COLD DUST WOULD NOT CREATE PROBLEM FOR THE WIND TURBINES  · IMPACT ON HELTH World Health Organization warned the ash could create problems for them, who have breathing difficulties, though it did not still had assessed this sort of specific eruption. A respiratory disease Scottish expert said to Reuters that the less poisonous DUST THOSE WER DRIFTING AROUND UK WAS LESS LIKELY TO DO ANY BIG HARM BECAUSE TO HARM PEOPLE ,THE QUANTITY SHOULD BE EXTRA AGRICULTURAL AND CLIMATE IMPACT Scientists SAID THAT THIS ERUPTION DID NOT SEEM TO HAVE CREATED ANY MASSIVE DUST THAT WOULD IMPACT PEOPLE OR FARMING,BUT THEY WER BIT CONCERNED THAT A BIGGER ERUPTION FROM KATLA VOLCANOE WOULD BE DIFFERENT THING ALTOGETHER By Andrew Torchia) By Andrew Torchia) Near about 17,000 planes were LIKELY to be STOPPED FROM FLYING on Friday, with airdromes clogged across much of subcontinent. Shares in airlines fell between 2 to 4 percent. Ryanair said it may cancel planes to and from north European countries till GMT 1200 on Monday. The interruption is costing air industry in excess of $200 million a day, (Fraport AG), that operates Germanys major airport in Frankfurt, states its primary estimate was for the dust ash to incur it between 2.5 to 3 million Euros a day. Icelands position means the flare-up could prompt broader disturbances to international aeroplanes. Iceland falls in the right on one of the crucial routes between USA and the Europe and as per meteorological circumstances it might also affect aeroplanes from Europe to Asia, thats why there are 2 big global flows which might be affected by this, as said by John Strickland, who is director of consultancy of air transport( JLS Consulting). There could be still disturbances to other planes or might have to go for more indirect routes, which increases costs and maybe even require flights to land as it would not be possible to go through direct route. ALTERNATIVE TRANSPORTS Eurostar, that runs from London to other European continent, said railways were running at full capacity and it may lay extra trains if required. A taxi company of London Addison Lee said it took requests for travels to European cities Milan, Paris, Salzburg, Zurich and in Austria. IMPACT ON AIR CARGO Landed CARGO PLANES HAD TO STOP DELIVERY of stuffs such as microchips, vegetation and mails. Europes major express delivery dfirm Deutsche said it had to switch to roadways wherever it was possible. Clicking to sea cargoes would be an alternative for longer deliveries, though not for less life items such as flowers, but ship forecasters said it would probably take more days before companies started booking again by marine. Pharmaceutical equipment in particular is frequently transported by airway, but specialist forecasters said there were plenty stocks, therefore there should be no bigger shortages for that time. ENERGY JBC Energys replica for Europe jet fuel utilization puts daily expenditure at 1.17 million barrels in a day, so presuming an approximate 80 percent of Europes aerodromes were close for 48 hours, the interruption would have cut 1.87 mn barrels in demand Some demands may just vanish and those who have to fly will ultimately fly, but there will certainly be some planes that just dont take place, as said by JBC Energy fuel forecaster David Wech. european oil prices of jet went dowm from $48 to $50.50 on thursday ,but the analyst told that future impact would only be less and as soon as the fligths will resume ,it will do fast recovery. ACCORDING TO THE SOURCES FULES AND GAS PRICES WERE LESS LIKELY TO SUFFER.ALSO THE SOURCES SAID THAT SMALL HELICOPTERS COMING AND GOING FROM THE OIL RIGS ALSO COMMENCED IMPACT ON INSURANCE Airlines are believed to have less recourse to insurance companies. Most of the airlines are nor insured next to cancellations nor commerce trouble at aerodromes. Munich Re said it might offer cessation insurance to air companies if essential. Till now there hasnt been any demand in market, as said by a spokeswoman.Perhaps that will change at this time. http://www.reuters.com/article/idUSTRE63F65A20100416?feedType=RSSsp=true Iceland volcano Ash cloud: airline passengers face further misery    Image  1  of  5 The cloud has caused massive disruption to European airspace.  Photo: AP Iceland volcano Ash cloud: airline passengers face further misery    Image  1  of  5 Passengers face further disruption as airlines struggled to change flight plans.  Photo: AFP/GETTY Iceland volcano Ash cloud: airline passengers face further misery    Image  1  of  5 They receieved good news, however, after the High Court outlawed further strikes by BA workers.  Photo: AP Iceland volcano Ash cloud: airline passengers face further misery    Image  1  of  5 The airline has been hit by the wave of industrial action.  Photo: PA By Andrew Hough, David Millward and Caroline Gammell 8:15AM BST 18 May 2010 Postponements were still expected at aerodromes throughout the country in spite of a last minute slab being placed on manufacturing action intended by BA crew strike and an repair of aviation no flying regulations to decrease future airline closures caused by Icelands Eyjafjoell eruptions. Official staffs admitted disruption would possibly carry on for the majority of the week. Airlines were struggling a lot to return timetable to normal after cloud of thick ash gist over the continent, shutting major aerodromes and making more than 1,000 planes to be negated. Airlines, that have incurred millions of money due to the ash alertness, criticised Mondays shutting of airports and criticise the replica used to forecast the spread of the volcanic dust as obsolete and out of place. Executives act in response with rage to what they disagree were unnecessary limitations introduced by over watchful security watchdogs. British Airways CEO Willie Walsh directed the disapproval, labelling limitations as a gross over response to a very slight risk. Experts told that the volcano, which lasted month, resulted most of Europes aerodromes to be close down for one week, has released massive quantity of ash dust, which can block jet engines, as it began to explode one month ago and cautioned that there was no finish to this in sight. Last months eruption strained many countries in north Europe to close their aerodromes, making in excess of 100,000 flights to land and an approximate 10 million explorer globally. The (IATA), the international airline industry branch forecasted that last months closure was Europes major since 2nd World War cost transporters in excess of  £1.1 billion. The latest outbreak strained Londons airports to close for 6 hours on Monday, leading to lots of postponements and score of aeroplanes in the incorrect place. Near about 200 flights were abandon at Heathrow, 88 in Gatwick and 40 in Liverpool airport. And also 50,000 passengers were stranded. Aerodrome official cautioned travellers it may take time for aeroplanes to clear the log jam of postponed flights and recommended them to get in touch with their airlines before leaving for the airport. After a day of confusion, passengers afterwards received a twofold dose of positive news after the Court banned the back-to-back agitation by cabin crew of BA while the Civil Aviation Authority (CAA) distorted its criterion for allowing aircraft to take off. The court decision came very late for BA to re-establish its full flying timetable at Heathrow that had been interrupted earlier in the day by the ash dust. In spite of the High Court ban, British Airways confessed that planes will still be affected for the whole of the week The airline industry has been anxiously trying to restore the 80 small haul and 30 lengthy haul planes from Heathrow which faced curtailments had the strike went further ahead. One spokesman for the airline industry told half of small-haul and 40 % of lengthy-haul services from Londons may be affected as it was too late to restore a overall service. He told that its function, however, was thought to return to usual by the end of week. The verdict was a enormous relief for the industry which told the court that as it had planned for five-days strikes, it would have coasted the airline industry £138 million. Union representing BA crew, prepared to plea against the ban which stopped strike action planned by 1000 of members in the acidic row over employment, staffing and pay levels. The ruling came as the CAA proclaimed that it had formed a new limited time zone to allow specific aircraft to go through a bigger density of dust than previously allowed. The change that came into effect at noontime on Tuesday would not only have an effect on Flyby initially, but other airline industry is believed to follow. Once producer and airline companies have offered a joint safety case which gives a proof that they can go through the dust ash without harm, they will be permitted to fly. As a consequence of this alter, there are no forecasted limits on UK air in the instant prospect, said Richard Deakin, the CEO of Nats, the traffic control company. The CAA blamed the Met Office for the newest close down. The Met Office replica was forecasting ash which wasnt there when the check flights were done, a spokesman from CAA said We have enquired the Met Office as to why their forecasted model showed a thing that was not consequently backed up. The Met Office backed up its computer system, insisting it was assisted by imagery of satellite, observation, laser checks of the ash in the environment and other proof from test planes. It said the dust was over South East but not in the levels that ground aircraft The amount of ash is uncertain on an hourly base. The circumstances are very runny, a spokesman said to the Daily Mail. In Iceland in the meantime, there have been no signal of the volcano ending. Experts told that the Eyjafjoell flare-up, which started on April 14, have shaped up thrice, with the newest surge of movement coming Friday in April. from the starting of the outbreak, they predicted that 250 million cubic metres of tephra (ash and other fragmental material) has been formed, as said by Iceland geophysicist Magnus Tumi Gudmundsson. The civil protection of Iceland agency told that the ash cloud was travelling to the north and wasnt expected to drift to Europe in coming two days May2010 by Andrew Hough, David Millward and Caroline Gammell http://www.telegraph.co.uk/travel/travelnews/7735248/Iceland-volcano-ash-cloud-airline-passengers-face-further-misery.html CASE STUDY ON BRITISH AIRWAY (April 16, 2010) Steve Rothwell and Sabine Pirone On April 16 (Bloomberg) British Airways and Virgin Atlantic Airways Ltd. and cargoes that depend on lengthy -haul business tour for earnings would be worst-hit by the close down in air travel affected by the outbreak of the Icelandic volcano. Airline companies may incur $1 billion loss, if ash cloud keeps the European airports closed the weekend, the central for Asia Pacific Company said. British Airways, which earns daily revenue of near about 24 million pounds ($37 million), halted all planes today as U.K. aerodrome was confined until 1 a.m. tomorrow least. Airline industry will have to incur their major losses in the trans- Atlantic business-passenger group, Ashley Steel, Global Chair for Transport and Infrastructure at KPMG, said in a conference. For airline like BA, every day as their plane being grounded will likely to incur millions of money. The effect on economy-class sales is likely to be weakened because persons will be changing their bookings and ultimately still fly. The ash cloud from the Icelands Eyjafjallajà ¶kull volcanoes roofed parts of Britain, Germany, Norway, Ireland, Sweden, Finland, Belgium, Netherlands Russia this morning and afterwards glided over France, Poland Czech Republic. Its estimate to reach Switzerland, Austria and Hungary by midnight, according to U.K. Meteorological Official data. 6 million passengers could have been affected if closures extended to April 18.. Business Trips British Airways, which is the No. 1 transporter in the market of north Atlantic including planes between London to New York, was prone to undergo loss most from the interruption because of its dependence on traveller making trips of business that cannot be rescheduled. U.Ks top. Billionaire Richard Bransons Virgin Atlantic, which is the largest long-haul competitor to British Airways at Heathrow Airport, would have also lost revenue that would have been doubtful to be recovering, as said by KPMGs Steel. Coach class travellers and all those flying with the discount air buses on vacation or may be to visit friends, family were more likely to rearrange their journeys, she said. British Airways and the Virgin Atlantic said it will be very early to provide an approximation for the cost of the interruption. They said We arent giving any direction on the cost incurred at this moment, BAS spokeswoman Cathy West told in a phonic interview. We have got no clue when it is going to finish yet. The Virgin spokeswoman Anna Knowles told the Crawley, which is an England- based company, that virgin is concentrating on getting process up the operation and the running and that it is impossible to put figure on loss till now. Never Return Lots of BA and the Virgin passenger goes for top cabins and these people are travelling on totally -refundable tickets, said Steel. Most of the money will not return to them as passengers will just not go for rebooking the berths. The closedown could also tilt the balance for unbeneficial SAS AB, the current owner of Scandinavian Airlines, were one of the first flights to scrap planes as the cloud swept over Norway, Sweden , Denmark, as Steel said. Competitor Nordic carrier Finn air told that the languishness is incurring it 2 million Euros ($2.7 million) in a day. The carrier had to cancel 435 flights so far, and affected 54,000 travellers. SAS plans to approximate volcano-related expenses by April 19, Sture Stoelen, head of investor relations, told by telephone. Its complex, Stoelen said. Were losing revenue but also saving on operating costs, but then there are other costs for hotels and so on. The ash cloud has interrupted flying just like European carriers moved to hectic and more well-paid summer schedules, said Yan Derocles, who is an analyst at Oddo Securities Paris.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  This is the most busiest time for airline industry, specially on North Atlantic direction, . Derocles said that the leading names will be losing 40 million to 60 million Euros in a day. Physical Damage Airline industry insurance strategy wont normally pay out unless theres a damage to the equipment, as said Alexandra Lewis, who is a spokeswoman for London-based Benfield branch of Aon Corp., which is the worlds biggest insurance broker. Insurers cover up business disruption only if bodily damage is the cause for it, as said Richard Manson, a spokesperson for the manufacturing insurance unit of Munich-oriented Allianz SE, continents major insurer. Thats why they did not anticipate claim from clients which included airline industry as well aerodrome. The closedown is likely to incur aviation industry near about 0.25 percentage of their yearly income per day as said by Joe Gill ,who is an analyst in Bloxham securities at Dublin that covers firms like Ryanair Holdings Plc, EasyJet Plc, which is continents two major low fare carriers. The aviation industry will be clawing back good amount of money by looking for to increase give up a measure of prices of tickets as demand rushes in the immediate consequences of the airport shut downs. The largest expenses will be for re-booking and re-funding travellers, MR Manson said, with income losses partly offset by petroleum savings. Airline industry will be losing a combined billion $2.8 in 2010 following an approximate billion $9.4 increasing loss previous year, as predicted by the International Air Transport previous month. http://www.businessweek.com/news/2010-04-16/british-airways-virgin-atlantic-may-suffer-most-from-ash-cloud.html With support from Robert Fenner in the Melbourne, Oliver Suess from Munich, Crowley at London. And the Editors: Chris Jasper and Kenneth Wong. Adapted from the editorials of Steve Rothwell, London at [emailprotected]; Sabine Pirone, London at [emailprotected] The editors responsible for this story adapted: Kenneth Wong at [emailprotected]; Benedikt Kammel at [emailprotected] Company overview COMPANY FINANCIAL OVERVIEW British Airways is among the worlds leading listed finest international airline company. The organisation chiefly operates in the Europe and US. This organisation has headquarters in Harmondsworth, in the UK and employs 41,494 staffs. The company has recorded earnings of GBP 7,994 million equivalent to $12,761.1 million) throughout the fiscal year ended March 2010 -(FY2010), a diminish of 11.1 percent as compared to the FY2009.The functioning loss of the corporation Was GBP 231 million equivalent to $368.8 million as during the FY2010, compared to the functioning loss of GBP 220 million ($351.2 million)in the FY2009. The net- profit was GBP 182 million -$290.5 million as in FY2010, compare to net loss of GBP 1,360 million (USD 2,171 million) in FY2009. History The foundation of British Airways runs equivalent to the history of civil airline industry in the globe. On the August of 25, 1919, The British Airways predecessor company The Aircraft Transport and Travel commenced the worlds first every day international planned air service running between London to Paris. In March 31, 1924, UKs four airline company Inston and Handley Page Transport, and Daimler Airways and British Air Marine Navigation fused to form the Imperial Airways Ltd. About this time, a quantity of small UK air companies also had started their functioning. All these combined in 1935, to shape the new private owned BA Ltd. During 1939 November, UK Government made Imperial Airways along with British Airways nationalised, to give ascend to the beginning of the British Overseas Airways Corporation. After the Second World War, The BOAC sustained to function lengthy-haul services, whilst other international l European and local flights were runned by a novel airline company, British European Airways Corporation (BEA). On 1972, BOAC and the BEA were merged under the new created British Airways Board. Afterwards, the separate airline companies were fused to shape British Airways, on 1974. Privatization With a vision to switch British Airways to private high revenue making Airline Company, late Lord King supposed the situation of its president, in 1981. After which he selected Colin Marshall as CEO of the airline company. The arduous efforts of King and CEO ultimately made the massive loss making Airline Company to one of the major profit earning air planes in the globe. Consequently, the airline company said itself as The Worlds much-loved Airline Company, in that time when other big airline company suffered to set up their place in the civil airline industry. The airline companys image was transformed under the leadership of king. Ultimately, this resulted to the British Airways privatisation, in the year 1987. Fleet and S Destination The British Airways has a up to date fleet which has average age of 9 years. It includes of near about 228 aircrafts, including Airbus (A319), Airbus (A320-200), Airbus (A321-200), Boeing (737-400), Boeing (747-400), Boeing (757-200), Boeing (767-300ER), Boeing (777-200) and Boeing (777-200ER). Currently, the British Airways travels to 6 local places and in 143 intercontinental places in 69 countries, which includes six continents around the world. , British Airways to Delhi and Mumbai, Chennai, Bangalore and Hyderabad. http://www.iloveindia.com/airlines-in-india/international/british-airways.html Effect of ash cloud on British airways (based on the guardian report) As per the report British Airways said the confusion caused by the air travel ban across much of continent is incurring between 15m to  £20m in a day and that it will be looking for reimbursement from EU and UK government. Travel operator, the Tui Travel approximated its expenses at GBP 5m AND  £6m per day whilst budget plane service Easy Jet had put its expenses at GBP 5m per day. The Shares in airline companies and the holidays companies Around the Europe struggled with quick falls in stock market places as the interruption intensified. CEO of BA Willie Walsh told: This is an unparalleled situation which is having a enormous impact on travellers and airline companies alike. They told that they carry on offering enormous support to their customers. Though, these are unexpected conditions that are beyond all airline companies hold. To help us with these circumstances, The European airline industry has enquired EU and country governments for monetary compensation for the shutting of airplanes. There is a reason for this to happen as reimbursement was paid after the shutting of US airplane subsequent terrorist incidents of 9/11 and obviously the effect of the current circumstance is more significant. The BA shares were among the major fallers in FTSE 100, plummeting just above 3% to-227p. Travel group the Thomas Cook was downwards 4..5 percentage at 249.8p and the easy Jet shares were slated by 5% at 545p and the Tui tour went down almost 4% to 280.4p. British Airways said it has important financial support available to it to maintain a substantial period of shutting of the UKs air industry. In the beginning of the fly limitations on 14 April, it was having above  £1.7bn of hard cash and near about more than GBP 400m in on hand credit line, it can sustain if necessary. It told passengers, those booked to journey on cancelled planes can claim a full reimbursement or book again their journey afterwards. Tui, which is the company at the back of Thomson Holidays and the First Choice, said it is going in loss between 5m to  £6m per day as of the flight prohibit. The interruption resulted from the dust erupted from the Icelands Eyjafjallajokull eruptions has already incurred the holiday agents GBP 20m, and also it said that near about 100,000 of its passengers are stranded globally, and it is not able to fly them home whilst European airlines remains shut down.As for the organisation, this is a phase of somewhat low vacation programmes, but the interruption to our plan will still have a monetary impact, it told. The concern said it provided appropriate help to passengers jammed in their holiday places. Passengers who cant start their vacation because UK aerodromes have been stopped while late last week was been given the option of a recompense from the Tui, or scheduling their trip again .Near about 90 percentage of UK consumers had opted to rebook. Tui also added that it had been working with other dealers and airline companies in a belief that regulators allow the recommencement of flights as early as possible. Tui reported previous month to that it was considering a revival in customer demand as the summer business period comes near. In the previous financial year it made a fundamental profit of GBP 366m, from income of  £13.8bn. http://www.guardian.co.uk/business/2010/apr/19/ba-volcanic-ash-losing-money Discussion As we can see that natural calamities are unpredictable, and cost millions to the companies which depends on weather .In the case of British airways we can see that ash cloud was, such a calamity which coasted not only British airways in millions ,but other airlines too. Particularly in the case of British airways, we can see that, it incurred heavy losses. According to the report by Rob Hull as stated in share prices .com Share prices in the air industry rose late in the market to a close price of 235p after information reports recommended operations from main airports may be backed up and operating at some point . In spite some planes were able to go further on Tuesday morning from north UK aerodromes, The British Airways had to land all of their short haul flights for the 6th successive day because of uncertainty hovering the latest volcanic ash dust. Because of which, BA share drowned again to a low down of 229.30p currently with current prices at 09.15 being 230p and 0.73 % down, with forecasted sum losses 15m to GBP 20m per day for group. British Airways told in the statement former that morning: that they were preparing to function short haul planes scheduled to leave from 7pm, which was later cancelled. They told that they are still hopeful to run long haul planes which were planned to leave after 4pm, Tuesday 20th April, though these leftovers subject to the whole and permanent start of air planes. Another report regarding the possible re-opening of aerodrome from National Air Traffic Service which was due at 15:00 that day with NATS sustaining close contact with the Metrological Office concerning the state of British airdrome. And as they headed to the sixth day of cancelled flights, airplanes and travel companies have reportedly turned to Government for the deals. According to the reports, Travel TUI was GBP 20m downwards with every day bills going up to GBP 6m, Easy jet also lost a sum of GBP 40m until now and the Thomas Cook was supposed to have lost  £7m . All the four groups including British Airways had approached Government for recompense for these enormous losses. Though, Easy jet and the Thomas Cook organisations along with Ryan air were in soptimistic province , with FTSE 100 0.36 % upwards in all 09:40 ,Tuesday ,20th April. TUI share cost, like British Airways , were still downwards but the company had disclosed information by saying that it intends to increase near about 500m of fresh financing through convertible bond and also added bank services. Therefore we can see that, whereas short haul airways such as Ryan air and easy jet were not so much affected by the ash cloud, British airways and Virgin airways, which are basically long haul airlines were heavily affected by this calamity (April2010)RobHull shareprices.com [Adapted from] April 2010, Business week :http://www.businessweek.com/news/2010-04-16/british-airways-virgin-atlantic-may-s uffer-most-from-ash-cloud.html A final thought In a final thought we can say that natural calamities are unstoppable and, companies relying on it has to frame additional plans that can help cope up with busy and anxious situations like this .In the case Of British Airways and Virgin Atlantic, It would be a suggestion to plan with government authorities and financial institutions to safeguard heavy loss during this type of situations

Struggle Between Hindu and Secular Nationalisms in India Essay

Struggle Between Hindu and Secular Nationalisms in India India holds a prominent place in the history of imperialism and decolonization, making recent events in this country of nearly one billion especially important to the current day citizen. India also faces problems associated with accommodating religion and diversity within a large federal republic, making their experience important for Americans concerned with these issues. India faces growing action of governing which invites the use of violence to achieve political objectives. In spite of India's size and importance, it is hard for an American to gain an understanding of the issues and conflicts which have set the stage for the most recent revival of Hindu nationalism. The central feature of this new reform in Indian federal politics is the clash between Hindu and secular nationalists. The overview of this situation comes from the perspective of an American born Indian student interested in Indian history and federal systems, so the observations are intended as suggestions designed to encourage more progressive work both in India and the United States. While the prominence of Hindu themes affects many levels of Indian government, this paper will focus only on India's central government on Hindu Nationalism. This conflict is crucial to understanding the current situation in India. Indian democracy and secularism face a menace from the forces of militant Hinduism which hope to turn India into a Hindu state. What is the nature of the present challenge to secularism in India? What do Hindu nationalists hope to achieve by making their government more assertively Hindu? One can begin to answer these questions by examining the large body of writing on secularism recently produced by Indians. Academics, lawyers, journalists, and political citizens have explored the many facets of Indian secularism. These works provide clues to the nature of Hindu nationalism's appeal in contemporary Indian politics. These writings are interesting for what they reveal about India and its versions of nationalism. Sudipta Kaviraj, a scholar from Jawaharlal Nehru University, admits that, "among those who consider themselves secular individuals there is an intensifying sense of crisis†. What are the criticisms of secularism which lead to the perception of a predicament? At first glance, the challenge appears minuscule, ... ...d world", comparisons to the United States may prove more fruitful. Second, excessive use of historical analogy from other periods in time runs the risk of incorporating outmoded assumptions regarding development stages so prominent in modernization theory. India's current problems relate directly to developments in this phase of world history; one could go so far to say that India's problems foreshadow those the United States is likely to face when the resources used to lubricate the machinery of a diverse federation can no longer be borrowed. Furthermore, those familiar with the constitutional debate over the separation of church and state in the United States and Stephen Carter's recent book The Culture of Disbelief: How American Law and Politics Trivialize Religious Devotion understand that questions regarding religion and politics are by no means confined to the so-called "developing" world. Rather than grappling with issues already solved by Western countries, India faces dilemmas associated with the modern state. Understanding India's experien ce in confronting these problems may provide unanticipated insights into problems faced by federal government in the United States.

Hinduism: Monotheistic or Polytheistic

Is Hinduism monotheistic, or polytheistic? Polytheism is the belief in, and worship of more than one god. In monotheism, there is belief in and worship of only one god that is a separate entity. I have come to the conclusion that Hinduism is neither, but monistic. On a lower level of truth, there are many different gods and goddesses that are distinct in Hinduism. However, on a higher level of truth, Hindu’s believe â€Å"you and I and God [are] all one-and-the-same in the end† (Course Reader, p. 17). Therefore, in the highest level of truth, Hinduism is monistic—believing that All is One. Over time, Hinduism has evolved from a polytheistic religion to one that is widely monistic. Jews and Muslims would surely say that Hinduism is polytheistic—for them, worship of anything that is not the Supreme Being is a sin. They believe that God cannot manifest into physical form, and certainly cannot be personified. For a Christian, Jesus and the Holy Spirit is not a form or force of God, but is God. Hindus, they argue, commenced to personify the various forces of nature (e. g. , the stars, moon, sun, water, fire, etc. ) and worship them. In the Bible, Paul says â€Å"They exchanged the truth about God for a lie, and worshiped and served created things rather than the Creator† (New International Version, Gen. 3. 15), clearly condemning the worship of his creation. It may appear that Hindus worship many separate gods and entities, but it is more complicated than this. They believe that All is One, and therefore worship of anything is ultimately worship of God. In the Rig Veda, every force of nature was personified and worshipped as separate entities—clearly indicative of polytheism (Course Reader 1, p. 25). There is no concept of a Supreme Being, only separate Gods that have separate roles. There is no god that is greater than another. In the Rig Veda, it states that â€Å"Not one of you, gods, is small, not one a little child; all of you are truly great. Therefore you are worthy of praise and sacrifice† (Course Reader 1, p. 26). This demonstrates that the devas are separate and equal entities. The warrior god Indra is eventually elevated to King of the Gods in the Vedic tradition. He is not identified as the Supreme Being however—he still requires sacrifice, and is therefore not omnipotent. Later in the Rig Veda, questions arise concerning creation and death. There are no definitive answers supplied, and no one god is credited with creation (Course Reader 1, p. 33). During this time, Hinduism was unapologetically polytheistic. With the revelation of the Upanishads, Hinduism began to evolve into a monistic tradition. It was revealed that there is one force in the universe, called Brahman, and that our Atman (spiritual self) is a part of this force (Course Reader 1, p. 52). We are not separate from Brahman; our Atman is Brahman. It is revealed that all things come from The One Source, known as Brahman. The One Source becomes an infinite number of things taking on numerous forms, but ultimately there is and always shall be only One (Course Reader 1, p. 59). There is no difference between the contents of the Universe, and the cause of the Universe. Recognition of Brahman is so important that it is the only way to escape samsara, and become spiritually liberated. Acquiring the sacred knowledge of Brahman is the way to salvation (Course Reader 1, p. 60). If we perceive the countless Hindu gods as separate and independent, we are not enlightened. In the early Upanishads, Brahman is neuter. It is the totality of everything, and is completely abstract and without qualities (Course Reader 1, p. 64). This soon changes, with the introduction of Vishnu and Shiva. Vishnu and Shiva eventually become the most prominent gods in the Hindu tradition. They are both widely recognized as the Supreme Beings, but there are disagreements as to which is the most supreme (Course Reader 1, p. 3). The Vedic gods are still worshipped, but are nowhere near as powerful. It is now obvious to me that Hinduism will never me a monotheistic religion, there is far too much variation between its followers, and too many gods that are worshipped. Brahman is still the ultimate force of the universe, and Vishnu is a manifestation of Brahman, as are all of the gods. Brahman is the force that permeates all creation, including our Atman. Therefore, we are Brahman and the gods are Brahman. In this sense we are not separate from the gods, but the same. According to Hinduism, Brahman is the eternal and unchanging force that transcends time and space. The nature of Brahman is described as non-dual and both personal and impersonal. In the Puranas, this force is personified as the Creator God Brahma—while Vishnu and Shiva are being called Brahman simultaneously (Course Reader 1, p. 111). Since the force Brahman is considered to be anyone, whether it be Shiva, Vishnu, Brahma or even Jesus, Hinduism is monistic.

Business Payment Methods Essay

At this time of building my business I need to consider the ways in which I will permit my customers to pay for the books that they buy from my book store. Today there are a wide array of payment solutions available for any buyer of goods and services and to buy books, almost all modes of payment available can be used by the customer whether it is electronically or by direct use of card at the shop or by paying in cash. If the customer is   regular and can be trusted or is a regular bulk customer, check payments can also be accepted. In view of the competitions in the sale of books I have to take some element of risk in this regard in keeping with the business practices. For direct sales at the store a wide choice of payments are available to the customer. He can pay directly in cash or by credit or debit card. I believe cash payment has the least hassles applicable as the money has already come in the moment a sale is done. In the ase of debit and credit cards a wide margin has to be provided for without any applicable discounts since a percentage of the sale amount has to be given to the financial institutions as part of the applicable commission for use of their services. The business of electronic payments is growing rapidly in view of the convenience involved and a wide array of payment options are available which are acceptable in the case of my book store. In addition to the tradition card payments other options are also cceptable to me such as mail order, online payments, acquiring bank payments and through payment bureaus. I understand that as long as a sale is taking place I can accept 2 any of these payment modes provided the financial institution is reputed to make fast payments and is reliable for its transparency in fair dealings. In such cases I may have to reduce my margins a little, but that is ok since most businesses work on volumes and hence I can make up on the low margins.

Dnatas financial performance

Dnatas financial performance Data gathering In the process of conducting the study, a number of issues which include the source of data, its accuracy and credibility were taken into account in the process of gathering the necessary data. The study mainly relied on secondary sources of data.Advertising We will write a custom assessment sample on Dnata’s financial performance specifically for you for only $16.05 $11/page Learn More This was achieved by gathering data from published company reports posted on the firm’s official website and from other credible data bases. For example, the study relied on the financial information published by the Emirates Group on Dnata’s financial performance. As a result, a high degree of credibility, accuracy and reliability was ensured. In an effort to gather sufficient amount of data, a comprehensive questionnaire was designed. A comprehensive review of the questionnaire was undertaken prior its administration to the respondents in order to eliminate any form of errors and ambiguity. The questionnaire included both open-ended and close-ended questions. Open-ended questionnaires were used in order to provide the respondents with an opportunity to communicate their opinion while close-ended questionnaires were used where a specific answer was required. The questionnaires focused on five main areas which include the operational cost, trend of fuel prices, the impact of fuel process on the firm’s operation, logistics and location and how outsourcing can be used to minimize the challenges associated with high fuel prices. Considering the fact that the respondents are very busy, the questionnaires were mailed in time in order to provide them with ample time to look at them.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The target population for the study included all Dnata Company employees. In an e ffort to simplify the study process, the concept of sampling was integrated. Fifteen employees were selected to be the respondents. By selecting a small sample size, it was possible to increase the power of the study. Maxwell (2005) asserts that a large sample size reduces the power of a particular study due to numerous errors. However, a small sample size reduces such errors. As a result, the researcher was able to improve the degree to which the findings of the study can be relied upon in addition to lowering the cost of the study. Employees from different job categories were selected to be the respondents. Some of the respondents belonged to the top level management while others belonged to lower level of management. However, it was ensured that the respondents selected were conversant with the impact of high fuel prices on the operation of Dnata Company. Data analysis Both qualitative and quantitative data research methods of data analysis were used. This was achieved by integra ting descriptive statistics and inferential data analysis methods. Descriptive statistics entails calculating the mean, mode, frequencies and percentages. On the other hand, inferential statistics entails integrating tests such as t-test and the chi-square. Such tests aid in evaluating the statistical difference between categorical variables. On the other hand, multivariate analysis will be used to assess the impact of high fuel prices on the performance of Dnata Company. The research questions considered in the study will be analyzed individually.Advertising We will write a custom assessment sample on Dnata’s financial performance specifically for you for only $16.05 $11/page Learn More By using descriptive statistics, the researcher will be able to condense the voluminous data collected. The data collected will be presented using tables, graphs and charts. As a result, it will be easy for a large number of stakeholders to interpret the findings. Re sults Analysis of how the rise in oil price has affected Dnata’s operation Oil is an important component in the operation of organizations in various economic sectors. The data gathered from secondary sources shows that the UAE has been experiencing a significant fluctuation in oil prices over the past five years. The chart below illustrates the trend in the performance of crude oil price in the UAE from 2008 to 2012. Figure 1 Source: (Index Mundi, 2013) The chart shows that the price of oil in the UAE reduced significantly from May 2008 to November 2008. However, the downward trend was reversed from 2009 and the country been experiencing an upward trend with regard to oil prices as illustrated by the graph.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The table below shows a summary of the average oil price per barrel in UAE and the associated percentage change from 2008 to 2012. The chart shows that oil price from 2009 to 2012 has experienced minimal change. This explains why the cost of doing business in the UAE has been very high. Year Average oil price per barrel in AED Percentage change 2008 577.49 13% 2009 232.4 5.14% 2010 286.66 1.15% 2011 389.39 1.58% 2012 287.1 0.15% Figure 2 High oil prices increases the risks faced by an organization. From the illustrations above, it one can assert that Dnata is exposed to numerous financial risks. Consequently, it is fundamental for the firm’s management team to conduct a comprehensive analysis and evaluation on the risks that the firm faces. This will result in development of greater insight on the most effective risk control measures. This will improve the effectiveness with which the firm implements effective risk control mechanisms. The mechanisms integrated should enable the firm balance between the risks faced and the returns gained. Most of the respondents cited market risk as one of the greatest challenges that Dnata is currently facing. The respondents said that Dnata is currently exposed to a high degree of market volatility as a result of the prevailing fluctuation in oil prices. The high oil prices in the UAE have persisted since 2008 despite the numerous financial and economic reforms undertaken by the government to address the situation. The reforms instituted by the UAE government have significantly boosted business confidence amongst investors in various economic sectors. Dnata has experienced a significant increment in the cost of its operation over the past five years. The cost has been relatively high compared to the revenue. The increment is as a result of the high oil prices. The chart below illustrates the operating cost that the firm incurred from 2008 to 2012. The chart shows that the cost of operation has been on a n upward trend. Â  AED Year Amount in million 2007/2008 34,359 2008/2009 40,988 2009/2010 39,890 2010/2011 48,788 2011/2012 60,474 Figure 3 Figure 4 The high oil price has adversely affected the Dnata’s financial performance. The chart below illustrates the firm’s financial performance over the past five years. Year and amount in million AED 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012 Revenue and operating income 2,565 3,181 3,160 4,406 7,000 Operating cost 2,340 2,714 2,601 3,906 6,207 Operating profit 245 467 559 500 793 Figure 5 The table above indicates that Dnata has been experiencing a positive financial performance despite the high oil prices. This is evidenced by the increase in the firm’s level of profitability. During its 2011/2012 financial year, Dnata attained the highest level of profitability. The increment was associated with the aggressive international expansion strategy that the firm has integrated in i ts strategic management. The graph below shows the percentage change in the firm’s level of profitability from 2008 to 2012. Year Percentage change 2007/2008 12% 2008/2009 16% 2009/2010 19% 2010/2011 13% 2011/2012 12% Figure 6 Source (Emirates Group, 2012) Figure 7 Figure 8 The Middle East airline industry is expected to grow with a margin of 6.4% over the next two decades. The growth is expected to emanate from development in both long-haul and short-haul forms of air travel. An analysis of how outsourcing will help Dnata address the financial crisis In an effort to enhance its sustainability, Dnata Company entered into a 2-year partnership agreement with Al Ahli Club in 2012. During the two years, Dnata will act as the travel agent for the club. When asked about the impact of the partnership on the firm’s future sustainability, the respondents were of different opinion. Eighty percent (80%) of the respodents were of the opinion that the partnership will enable the firm increase its profitabilty. This is due to the fact that the partnershp with Al Ahli Club will stimulate higher sales revenue. The respondent were of the opinion that the partnership presents a unique opportunity for Dnata to market its services to a large number of potential customers. On the other hand, 90% of the respondents said that the partnership will enable Dnata develop a high level of loyalty amongst its customers. This is due to the fact that Al Ahli is one of the most popular clubs in the UAE and has a strong base of loyal fans. Discussion High oil prices have been a subject of concern for many organisaitons. Despite their enormous oil reserves, countries within the MENA region such as the UAE are ranked amongst the economies with the highest oil prices in the world. One of the reasons that explain the high oil price relates to the high rate of speculation by the various stakeholders. Business process outsourcing is one of the most effective strategie s that Dnata Company have integrate in its strategic manaagement. Effective implemenntation of the outsourcing strategy inncreases the effectiveness with which an organisation survives challenging economic times. Firstly, outsourcign enable an organisation to minimise the cost of operation. This is due to the fact that some operations are transferred to the outsourced firm. Secondly, outsourcing plays a fundamental role in attracting and retaining customers. Currently, the UAE is experieincing a financial crisis. Consequently, it is fundamental for Dnata’s management team to be effective in implementing its outsourcing strategy. Conclusion The study shows that the airline industry in the UAE is facing a major threat emanating from changes oil prices. Over the past five years, oil price in the UAE has been on an upward trend. This has presented a major challenge to firms within the industry in their quest to maximize profit. However, Dnata has managed to sustain a positive fin ancial performance despite the prevailing financial crisis in the UAE. One of the factors that have contributed to the firm’s success is effective integration of administrative strategies. For example, the firm has integrated the concept of merger and acquisition in its operation. As a result, Dnata has been able to achieve higher economies of scale. The high oil price in the UAE is one of the major challenges that Dnata Company will be required to deal with in order to survive in the long run. Thus, it is crucial for the firm to incorporate effective management strategies. One of the strategies that the firm should consider integrating is outsourcing. Outsourcing is ranked as one of the most effective strategies that can assist firms within the hospitality industry to deal with challenging economic situations such as financial crisis. Currently, the firm has entered into a partnership with Al Ahli Football Club. The partnership is likely to promote the firm’s sales re venue. This is due to the fact that the firm will be able to interact and create awareness to a large number of potential customers. To enhance its competitiveness, it is essential for Dnata conduct a comprehensive market analysis to in order to identify potential firms with which it can enter into a partnership agreement with. Secondly, to improve the effectiveness with which it deals with changes in oil price, it is fundamental for Dnata Company to incorporate the concept of hedging. Hedging will enable Dnata to safeguard itself from high oil price hence increasing the likelihood with which it sustains competitive ticket prices. By integrating these strategies, the likelihood of the firm attaining its profit goals will be increased. This is due to the fact that the firm will attract and maintain a large number of customers. Hedging will enable Dnata to compete on the basis of fair ticket prices. As a result, the firm will be able to appeal to a large number of potential customers. Upon integrating the above strategies, it is fundamental for the firm to conduct a continuous review of its performance. Reference List Emirates Group: Financial report. (2012). Web. Index Mundi: Crude oil. (2013). Web. Maxwell, J. (2005). Qualitative research design: an interactive approach. New Jersey: Sage Publication.

E-Business Strategy essays

E-Business Strategy essays EBusiness Strategy and Value Chain Analysis What value does eBusiness have in the strategic planning of a company? Will it really help, and if so, how? In this essay we will briefly explore why the careful examination of a corporations activities and the possibility of incorporating eBusiness strategies can be very beneficial to a firms success. Value chain analysis is a systematic way of examining all the activities a firm performs and how they interact (Porter, 1985). A firm gains competitive advantage by performing these strategically important activities more cheaply or better than its competitors. Every company is a collection of activities that are performed to design, produce and market, deliver, and support its product. All of these activities can be represented using a value chain. The value chain as described by Porter (1985) incorporates five primary activities: inbound logistics, operations, outbound logistics, marketing and sales, and service. These activities contribute to the physical creation of the product or service, its sale and transfer to the buyer and its service after the sale (Porter, 1985). The first category in the value chain is inbound logistics. The primary activity of inbound logistics is associated with receiving, storing, and distributing inputs to the product (Porter, 1985). Some examples of these activities might include material warehousing, inventory control, vehicle scheduling, and returns to suppliers. Many of these activities can be handled with the aid of internet technologies. Just-in-time (JIT) inventory systems are one example of internet systems designed to achieve efficient inbound logistics (manufacturing.net). Toyota is one company that has incorporated these technologies into their eBusiness strategy. Toyota has systems which enable parts to be delivered at the assembly plants only hours before they are needed. The implementation of this strategy helps Toyot...

How to Send SAT Subject Test Scores 7-Step Guide

How to Send SAT Subject Test Scores 7-Step Guide SAT / ACT Prep Online Guides and Tips While you are studying diligently for all of your SAT Subject tests, you probably aren’t thinking too hard about how and when you are going to send out all those scores to your dream schools. I get it- taking the test is the hard part, and you want to focus your energy on that. To help you out, I’ll lay out everything you need to consider in terms of score-sending logistics and strategy: how to send SAT Subject test scores (with or without Score Choice), sending the four free reports you get with registration, special ordering circumstances, and how to cancel scores. It’s all in here! How to SendSAT Subject Test Scores, Step by Step I've createda step-by-step guide to sending SAT Subject test scores. I'll walk you through the complete process here, assuming you've already taken the tests. Then below I'llexplain how the process differs if you're trying to send your four free reports. Step 1:Log in to Your College Board Account Once you're logged into your account, scroll down to where your scores are displayed. To send scores, click the â€Å"Send Available Scores Now† button. Step 2: Confirm That You Want to Send Scores You will be greeted by this pop-up: Confirm that you want to send the additional reports, and you will be taken to the school choice page. Step 3: Select YourRecipients You can search by school name, city, or code. To add a school, click on it in the â€Å"All Available Recipients† search results list, then click â€Å"Add.† Then click â€Å"Continue† to finalize your selection. Step 4: Confirm Your Schools This will take you to the â€Å"Build Your Score Recipients† screen. From here, you can request additional free reports with a fee waiver, add more schools to your list of recipients, or use Score Choice to select the scores you want to send (or not send) in your score reports. To add more schools,click â€Å"Add Score Recipients† from the "Build your Score Recipients" screen. Step 5: Use a Fee Waiver If you have a fee waiver, click â€Å"I have a Fee Waiver† (in parentheses next to the number of free reports remaining, which might be 0). When you enter your waiver code, this will give you four additional free reports that you can sendat any time. Step 6: Score Choice To use Score Choice, click the â€Å"Choose Scores† button in the row with the desired recipient from the"Build your Score Recipients" screen. This will take you to the Score Choice page. You will have to agree to a disclaimer that Score Choice is allowed at the given school. Then, you will be able to uncheck any scores you do not want to include with your free score report. You have to include complete SAT I scores- you can’t pick and choose between sections. But you can select subject tests individually. As you can see, I’m an ancient crone who took SAT subject tests in 2008, and who did not study particularly hard for the French exam (sorry, Monsieur K!!) When your desired options are selected, hit â€Å"continue.† This will take you back to the â€Å"Build Your Score Recipients† page, where you can change score selections for other schools if you wish. Step 7: Review Your Order When everything on the â€Å"Build Your Score Recipients† page looks good, hit â€Å"continue† to proceed with the score-sending process.This will take you to the â€Å"Review Order,† page. Beyond thefour free reports that you get when you register for the exam, score reports costs $.25 per recipient. So four schools = four reports = $.25 x 4 = $45. Check the box to agree to the terms and conditions, and place your order! Then you will be able to return to the Main â€Å"My SAT† page. That's how you do it! Next, we'll touch on what's different when you send the four free reports you get with your registration. Free SAT Subject Test Score Reports The College Board kindly allows you to send four free score reports to schools with every test date, including SAT subject tests. There’s a catch, though- you have to send the scores sight unseen. This means you won’t see your scores for those subject tests before schools do. The College Board says that they do this to expedite the score-sending process. If you still have any of your four free score reports available to you, you will see this handy message on the main screen when you log in: To proceed from here, click â€Å"Send Scores When Available.† If you have past SAT test dates (Regular SAT or Subject Tests) you will see this handy pop-up: That’s right! You can send past scores with your free score reports. Even better, you can use Score Choice! So you can pick and choose which old scores to send to schools with your new ones. This is great if you already took the SAT and met your target score. It’s important to note that when you use your four free reports, you have to send all the scores from that date. This means that if you take multiple subject tests on the same day- and you probably will- you have to send all of those scores to your four free colleges. So you can’t send Literature to UCLA and Math 2 to University of Michigan; you have to send both to both. It is generally worthwhile to use your free reports if you can, because sending additional reports costs money. It might stress you out a little that you have to commit to sending your scores from that test date before you see them, but you can change or cancel what schools receive for your free reports up to nine days after you take the test. So if you feel confident that your scores will meet your targets, this is a reasonably safe bet.If you come out of the test feeling like it may not have gone well, you can always cancelsending those scores to your reach school. It’s worth noting that for any school that does not allow Score Choice, you might as well send them your free report, because you will have to send all scores when you apply anyway. These schools understand that everyone has less than stellar test dates, so don’t ruminate on it too much if you think you didn’t do your best on one of your subject tests from a given date. What about timing? If you’re taking subject tests as a junior, it’s not too early to send your scores if you would like to. Colleges will take it as a sign of interest to receive scores from you, and you can certainly re-take the subject tests if you need to. If you don’t re-take the tests, you might save a little money on the expensive application process if some of your schools already have your scores. Reach for the stars! Special Circumstances: Archived Scores and Rush Reporting There are couple circumstances in which you might have to pay some extra money to the College Board, our benevolent standardized testing dictators, to send SAT Subject test scores. You will have to pay extra if your scores have been â€Å"archived.† Scores are archived if you have graduated high school and your scores are a year or more older. In this case the College Board will charge you a fee of $31 to retrieve them, and then $.25 for each additional recipient. So if you want to send old scores to two schools, that’s $31 + $.25 = $42.25. If your scores are five years old or older, they will also send a note to the recipient saying that the scores may not be the best representation of your abilities. So sadly if I wanted to send my 2008 subject test scores I would have to pay an extra fee and have a special note sent with my scores. You will also have to pay extra if you want to rush-report your scores to recipients. You might do this if you are about to miss a deadline and you need to get scores out ASAP. Rush-reporting is supposed to get the scores to recipients within two business days of your request, which may or may not be faster than just sending them normally. The primary issue here is that some colleges only download newly received scores once every few days or once a week, so rushing the score may not actually lead to the college seeing your score any sooner.However, if you are down to the wire and at the height of desperation, you might want to rush them. Note that you can only do this for scores that have already been released, so, your unscored tests won’t get to recipients any faster if you rush. It costs $31 to rush one report, and then $.25 for each additional report (so if you rush three reports to three different schools, it will cost $31 + $.25 + $.25 to send all three reports). Finally, there are times when rush reporting is not available. (Right now, in fact!) So don’t order rush reports if the College Board says they aren’t available on their website, because they will just take your money and not deliver the scores in two days. Truly outstanding and helpful customer service, that. Next we'll talk about how to cancel your scores if you feel truly alarmed by your test performance. Canceling SAT Subject Test Scores Let’s say you panic in the middle of the exam and don’t finish the test on time, or another mishap occurs- it happens to most of us at some point or another. You know you didn’t do well on the test and you don’t even want to see your own scores, let alone let schools see them! You have two options: #1: Cancel Your Scores You can cancel your scores anytime up to :59 PM ET the Wednesday after you took your test(s). Note that unless you are canceling due to sudden illness or an equipment failure, this will cancel all of the tests you took that day- every subject! Importantly, it cannot be undone. When your scores are cancelled, they are gone forever! No school (or you) will ever see them, no matter if you had selected schools for your free score reports or not. #2: Cancel Your Score Reports You have up to nine days after you take the test(s) to cancel any free score reports you have on-order. You may want to do this if you think only one test went poorly. This way, you can still use the other subjects in Score Choice score reports later. Unfortunately, a tiny octopus does not wave farewell to your scores when they canceled. How To Cancel Your Scores If you decide to cancel at the test center, ask a test proctor for a â€Å"Request to Cancel† form. Fill it out and return to the proctor before you leave the testing center. If you decide to cancel after leaving the test center, download and fill out the form to request SAT score cancellation. You need to sign it, so you will need to get it to the College Board via fax or overnight mail. You can get more details on this process on the College Board page on score cancellation. You can cancel your scores for individual tests due to equipment failure (your CD player stops working, or your calculator dies) or for a sudden illness during the exam. In this case, only the score for that test is canceled; you can still get your scores for the other tests you took that day. To do this, you will need to report the equipment failure or illness during the exam. Then you will need to fill out a Request to Cancel form at the testing center, check the â€Å"Single Test: equipment failure† option (yes, even if you’re sick) and give it to a testing supervisor. They will sign it to validate that your equipment (or your body) failed you and your score for just that test will be canceled. But hopefully none of that will happen, everything will go smoothly, and you will send out all your score reports with confidence! Summary: SAT Subject Test Scores You will get four free score reports for every SAT subject test date you sign up for. You won’t see the scores before they get sent to school. Otherwise, additional score reports cost $.25 per report. You can use Score Choice on SAT subject tests, just like with the regular SAT.You can also rush-report or cancel scores if you need to, but both of those options should be carefully considered! What Now? You might also be wondering what a good SAT score is, anyways. Let us fill you in with this guide to what makes a good SAT Subject Test score. Aiming for top schools? Check out our article on SAT Subject Test Scores for the Ivy League. Or maybe you just want to know what the average score for each SAT Subject Test is. If you're taking the regular SAT anytime soon, you should definitely check out our complete guide to the new SAT. This will bring you up to speed on all the ins and outs of the new format, which was rolled out in March! Need a little extra help prepping for your Subject Tests? We have the industry's leading SAT Subject Test prep programs (for all non-language Subject Tests). Built by Harvard grads and SAT Subject Test full or 99th %ile scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so that you get the most effective prep possible. Learn more about our Subject Test products below:

How are the ideas of legitimacy and identity used in politics and Essay - 1

How are the ideas of legitimacy and identity used in politics and social movements - Essay Example They seemingly claim to fight for minority rights, equity, or fairness but on the sidelines, they advocate for external interests like cessation, revenge, exploitation of foreign resources, political supremacy, or independence. One of such groups may include the whites in the world. Indeed, the Whiteman is arguably the most powerful ethnic group in the world and is physically set apart from other groups. Actually, the whites enjoy many privileges in the world as compared to other groups though they constantly deny that (McIntosh Web). We have seen in various occasions, the whites receiving favors in accessing resources like education, health care, and even employment. At the same time, they hold a certain identity from their language, color, and way of doing things, and quest to remain powerful, and most innovative (McIntosh Web). Indeed, when the whites went to Africa and other nations during the colonial period, they had the pretense of spreading Christianity and discovering new things yet it is logical that they sought to expand their dominance in the world, exploit resources in those countries, acquire free labor, spread their western culture, and influence the political direction in those countries. M ost recently, the whites in America will always seek to have their say in the politics and public debates of the most powerful nation on the world. Indeed, when Obama was seeking presidency questions of whether he is white or black took center stage. Additionally, the white in America influences world politics in the name of advocating for democracy. Indeed, most Arab countries that experienced the Arab Spring equally encountered the white influence where the whites called for and aided the removal of political leaders in those countries. In doing this, the whites presumably occupied a strategic position to benefit from the woes of such nations. Actually, the whites claim to fight for and hold the world democracy yet they only assent to laws that

Effect of Hebal product on perception or Memory ( main focus will be Research Proposal

Effect of Hebal product on perception or Memory ( main focus will be on canabis) EFFECT OF Cannabis on memory or perception - Research Proposal Example The findings of the research will be shared with the public. The society has been keen to exploit the range of herbal products offered by Mother Nature for purposes that cut across recreation, medicine, and traditional practices. Researchers have proved through studies and experiments that herbal products like ginko Biloba can improve the power of concentration of an individual while giseng, a different herbal product, works well to sharpen memory (BBC, 2000). The range of herbal products would be used to better performance among learners as some are used to treat neurological disorders. Cannabis, botanically referred to as Cannabis sativa (National-Institute-on-drug-abuse, 2015), is also an herbal product that has found a whole range of uses. It has been used for entertainment and in medicine (Smith, 2014). This research study will focus on the implications of cannabis on an individual in the short and the long run. The study will serve to establish the chronic effects of cannabis on memory in humans (CSAM, 2014). Societies across the globe are known to abuse the product while ignoring long-term effects of the product in the event of addiction (unit, 2015), (Filbey, 2014)). The research will offer evidence-based results on the chronic effects of the product in the human brain in terms of memory. The drive of this study is to establish the chronic effects of cannabis use on memory in human. The study will work to establish the particular part of the brain that is affected and how exactly that alters the memory of the individual. The study will identify the particular constituent of cannabis in the form of cannabinoids that has ability to impair and alter individual’s cognitive functioning that includes memory. The research shall be based on data and models established through previous research and studies, as well as gathered quantitative and qualitative data that shall be realized in this

Cost of Production - Larson & Larson Company Assignment

Cost of Production - Larson & Larson Company - Assignment Example 8660/12800 = ?0.68/unit For T, 50 labour hours @ ?12 + ?1800 for 2,400 Rate per unit = ?2400/2400 = ?1/unit Part b ABC system would be used if the other costs such as run and inspection are actually considered to obtain the true value of the project costs. With the weighted percentages, it can be possible to determine the product value considering each part of the process. In addition to the works on OAR, we calculate according the apportionment of the other expenses such that we will have the calculation that includes all the aspects for ABC as follows: For R, 68 x ? 12 apportioned appropriately in the ratio 3:4:3 then calculated for one unit by dividing by 560, the value is then added to other cost due to material and direct labour hours. = ?1.46/unit The total unit cost of R being ?2.69/ unit ?2.69/ unit1.46/ unit = ?3.15/unit For S, = 50 x ? 12 in the ratio 3:4:3 and calculated for one unit by dividing by 12,800 = 600/12800 = ?0.05/unit Total unit cost being 0.68 + 0.05 = ?0.73/u nit For T, would similarly be obtained as 58 x ?12/600 + ?1/unit =?2.26/unit Part c ABC as a method or accpunting model as developed inorder to solve problems related to accounting that has actually evolved over time due to the change in technology as well operations within the industries (Warren, Reeve & Fess 2005). It is clear that overhead costs have been increasing in companies to the point that it may be extremely difficult to use the direct methods which only emphasized on resources as well as the absorbed costs of the out. This assumed at a great expense, the impact of operations and the many intermediaries involved which comprise of the majority of the overhead costs. ABC therefore is the only practical remedy to the inefficiencies of the traditional accounting methods. At the core of ABC there exist very important principles and arguments which contribute to differentiating it from other accounting methods. ABC holds that the cost objects will consume the activities contrar y to the principle of other traditional accounting methods which argue that cost objects may only consume the resources (Naidu, Babu & Rajendra 2006). In normal operations, the costs actually will end utilizing the activities in the production line which actually depend on the resources. This aspect makes ABC more realistic and effective in determine the unit cost of production. Whereas other traditional methods base on volume allocation of the production resources, ABC considers the drivers at each level and their effect on production to determine the allocation. The drivers considered include activity drivers as well as the activity drivers which check every other production element and its cause effect relationship to the output. Further difference and principle of ABC comes from the fact that the traditional accounting are developed on the basis of structures while ABC actually depends on the process itself and therefore takes care of the various that may occur in the process. A BC begins from the process as it moves upwards to assess the amount of resources utilized and that might be required. Critically, ABC analyses the activities with the understanding that it is not easy or possible to manage costs but the activities causing the costs are manageable so that in the end, it is the activities that the organization takes or that is taken in the production process which will determine the costs (Pryor 1998). The

Academic electronic medical record system usability testing Coursework

Academic electronic medical record system usability testing - Coursework Example Some researchers suggest that the main reasons for the backlog in new technology applications are the following: a large number of end-users (e.g. physicians, nurses, and other medical technical personnel) are still strong followers of traditional pen-and-paper methods of information retrieval and storage; high costs of implementation and maintenance of the systems; the usability of the programs are highly variable amongst the software developers and the end-users, with those not having enough computer technical know-hows end up not using the system to their advantage; the use of computer-based records interfere with the time allotted to interact with the patient; and because future nurses are not taught how to use electronic health records (EHR) as early as possible during their studying years (McBride, 2011; Master of Technical and Scientific Communication Program Students, 2004; Moody, et al., 2004; Natarajan, et al., 2010). ... Common EHR Usage in Hospitals Using HER’s in hospitals provide improvements in health care delivery mainly due to the reduction of inaccuracies in patient health and medicine records. There is considerably less misinterpretation of information handled from the reduced use of handwriting which often leads to inaccuracies in patient records or from missing information due to illegibility (Garrido, et al., 2005; Simon, et al., 2007). But EHR is not limited to the storage and retrieval of patient health information, as it also functions as a database for other kinds of data such as drug dosage and actions, disease symptoms, and physician information which many identified users can access in order to synchronise patient medical information and history from (Wang, et al., 2008). At the same time, EHR can also function as an alarm or reminder notification system for regular users in their work duties, such as patient check-up times or administration of drugs, creation of electronic m emos such as patient health progress, among others (Bonnel & Smith, 2010; Moody, et al., 2004; Simon, et al., 2007). This makes for the EHR's contribution in enhancing care delivery for end-users and other stakeholders, and it is expected that the number of agencies putting EHR in effect will also increase in proportion to the improvements made in the program user interfaces. Impact of Teaching EHR in Schools Due to the costs of EHR instalment and maintenance, it can be expected that the bulk of end-users of such programs would be large health facilities such as hospitals or other medical institutions, or individual practitioners tied to these facilities. This is mainly from the high volume of patients or clients that enter regularly or intermittently and have their health records

Animal Behavior Essay Example | Topics and Well Written Essays - 500 words

Animal Behavior - Essay Example mental attack.† The tentative conclusion and the statement that the authors’ ideas are likely to change with time, does not actually make the suggestion convincing. The authors, however, present a wide spectrum of thoughts on the issue and describe several experiments that relate to the concept. The manner in which the arguments are presented need to be considered and their objectivity assessed, to make the overall argument worth consideration. The authors seem to have made several sweeping assumptions in order to narrow down the scope of the discussion. Thus they have been able to offer the reader a wide spectrum of ideas to ponder upon. An example would be the statement that most neuroscientists do not attempt to study consciousness either because it is a philosophical problem or because such study is premature. Discarding the philosophical aspects of the issue, the article goes on to argue that such study is not premature. No valid reasons are given for discarding the philosophical aspects, even as there is no dispute about the need to study the issue scientifically in the present time. I don’t think the issue can be approached purely from a scientific perspective without considering the philosophical aspects. The article dwells on several features and forms of consciousness and introduces the concept of â€Å"neuronal correlates of consciousness† or NCC. The force of the argument is substantially reduced by asserting that the assumptions are â€Å"tentative† and that â€Å"personal decisions† were taken to set aside several topics without further discussion. Further it goes on to state that a precise definition of consciousness was premature and that it was â€Å"not profitable† to make certain arguments. Such statements in a scientific, or at the very least an objective discussion, dilute its validity. However, visual consciousness, its uses, nature, characteristics and biological explanations etc, discussed in the works by others in the field are used,

Application of Law Term Paper Example | Topics and Well Written Essays - 1750 words

Application of Law - Term Paper Example This urges the government to induce some pain or some sort of punishment to the suspect so as he or she can reveal the hidden information. According to Bybee enhanced interrogative techniques, a suspect can only be induced to pain if he or she is a threat to the person in charge of him. Due to the increasing suicides and criminal activities, the government would like to continue with the enhanced interrogation techniques (Orfield 45). The reason is that there is a need to get full information from the suspects to enable the government to eradicate such behaviors in the community. A country is supposed to defend its citizens. To achieve this, the constitution provides under section 2340A that the enhanced interrogative techniques must be used. Memorandum According to the report provided in this honorable court, it is obvious that the government is trying to implicate a wrong person. It is because the government information reveals that Doe is linked to Abu Zubayadah while in reality h e has the link with the Alqaeda group. To make matters worse, Doe has the information on the real person in question but the government does not want to listen to him. The government acknowledged in its report that torture is not permitted. This evokes a critical question as to why the government itself inflicted pain to the suspect in question. It reveals that the government acted on the wrong side of the law. It should have considered the law before inflicting the pain to the suspect (Orfield 56). It is unfair for the government to treat people from other nations in this manner without considering the law. The court should check on this and relieve Doe of the claims. It is true that if pain goes beyond normal circumstances, one may give decide to give in so as the pain can be relenguished. In this case Doe was a victim of the circumstance therefore he could not argue more than what he did. The government is not willing to bring the witness in the court to testify. On the other han d they do not handle the American girl with any concern on security matters. Basing on this two points it is possible that the government is hiding some important information which can help resolve this case (Abrams 27). The girl had two boy friends mentioned in the report but the government concern is on one individual which quite unfair for Doe. The international law provides that any form of pain that is caused to the suspect is torture. Therefore, the government infringed the rights and freedom of Doe when it exposed him to pain in thew cell during interrogation. Brudbury first memo Brudbury described how prisoners are treated from when they are arrested untill they reach the prison. The first description is that the suspects are shackled and pushed to put on earmuffs, blindfolds and hoods. According to Brudbury, the was to make the suspects feel helpless and convince them that their lives were in the custody of their captors. They also made it clear to the suspects that they di d not have any power to effect their condition. After reaching the prison he notes that the suspects were stripped before carrying out any interviews. The suspects were crossexamined both psychologically and medically to ensure that there are no any contradiction in the interrogative methods. One thing with the

Animal Behavior Essay Example | Topics and Well Written Essays - 500 words

Animal Behavior - Essay Example mental attack.† The tentative conclusion and the statement that the authors’ ideas are likely to change with time, does not actually make the suggestion convincing. The authors, however, present a wide spectrum of thoughts on the issue and describe several experiments that relate to the concept. The manner in which the arguments are presented need to be considered and their objectivity assessed, to make the overall argument worth consideration. The authors seem to have made several sweeping assumptions in order to narrow down the scope of the discussion. Thus they have been able to offer the reader a wide spectrum of ideas to ponder upon. An example would be the statement that most neuroscientists do not attempt to study consciousness either because it is a philosophical problem or because such study is premature. Discarding the philosophical aspects of the issue, the article goes on to argue that such study is not premature. No valid reasons are given for discarding the philosophical aspects, even as there is no dispute about the need to study the issue scientifically in the present time. I don’t think the issue can be approached purely from a scientific perspective without considering the philosophical aspects. The article dwells on several features and forms of consciousness and introduces the concept of â€Å"neuronal correlates of consciousness† or NCC. The force of the argument is substantially reduced by asserting that the assumptions are â€Å"tentative† and that â€Å"personal decisions† were taken to set aside several topics without further discussion. Further it goes on to state that a precise definition of consciousness was premature and that it was â€Å"not profitable† to make certain arguments. Such statements in a scientific, or at the very least an objective discussion, dilute its validity. However, visual consciousness, its uses, nature, characteristics and biological explanations etc, discussed in the works by others in the field are used,

Learning Team Deliverable Essay Example for Free

Learning Team Deliverable Essay Measuring Domestic Output and National Income – Ch. 24 Topics comfortable Kris is comfortable with the concept of gross domestic product (GDP) as it is the dollar value of goods and services in a country during a set period. Walter is comfortable with the GDP concept and understands that is the economic thermometer of the country’s current financial status. Topics Struggle Kris still has to wrap his head around nominal GDP and real GDP when it comes to the GDP Price Index. So calculating real GDP is dividing nominal GDP by the price index. What is the difference between real GDP and nominal GDP? Walter also struggles with the concept of nominal GDP, and how it interacts with inflation. If GDP goes up and inflation goes down†¦it seems to be my understanding of the formula for calculating the nominal GDP that is holding me back. Application of topic GDP is fluctuates with whatever final good or service is bought by a customer. Living through life affects the GDP. If the GDP declines for too long, economists normally label the economy as being in a recession. Business Cycles, Unemployment and Inflation – Ch. 26 Topics comfortable Kris is comfortable with the different business cycles and measurement of unemployment. These items also affect the GDP. Walter is comfortable with the different symptoms of a recession, a period of decline lasting more than six months in total output. Of which high unemployment rates is another tell of a recession. Topics struggle Kris struggles with the concept of inflation and how it affects money today compared to money values in the past. Walter is struggling with defining a recession’s severity. Two examples given were the Great Depression and the recent recession in the last few years, Is the intensity or length of time that the recession lasts that makes one more severe than the other? Application of topic The business cycle is very familiar in Kris’ organization as the company goes through yearly contractions and expansions based on the demand from consumers in the market. The business cycle is also something Walter is familiar with in the hotel industry. The hotel industry goes up and done depending the current state of the economy. The Aggregate Expenditure Model – Ch. 28 Topics comfortable Kris is comfortable with the concepts of equilibrium GDP and disequilibrium GDP. Equilibrium is the point where goods produced equals goods purchased. Disequilibrium is any situation where goods produced are greater than goods purchased and vice versa. Walter is comfortable with the concept of GDP equilibrium, The basic premise of this equilibrium being that supply meets demand. Topics struggle Kris did not struggle with any concepts in the chapter, as they were all straightforward and easy to understand. Walter struggled with the concept of disequilibrium and how often, or what circumstances causes this to happen. I assume it is the opposite of the equilibrium and that demand supply exceeds demand but do not feel comfortable enough with the concept to say for sure. Application of topic As such, Kris cannot think of a time where there was equilibrium GDP. In reality, consumer tastes vary and it would be difficult to reach equilibrium Walter thinks that when the economy is doing well the equilibrium can be met because consumers are finically settled to continue purchasing products and business continue to produce according to demand. Aggregate Demand and Aggregate Supply – Ch. 29 Topics comfortable Kris is comfortable with aggregate demand in which it shows the real GDP that consumers desire to purchase at different price levels. Aggregate supply shows the relationship between the price level and the output of producers. Walter is comfortable with the concept of aggregate demand, and how consumer spending and government investments play into that calculation. As prices increases, consumer demand decreases and vice versa. Topics struggle Kris did not struggle with any concepts in this chapter. Walter struggled with understanding why aggregate supply is not affected by price levels. Application of topic Supply and demand is central to the market and economics in general. Consumer tastes always affect supply and demand. When the economy is bad and underemployment is high the demand for hig priced products decreases. Fiscal Policy, Deficits, and Debt – Ch. 30 Topics comfortable Kris is comfortable with fiscal policy, deficits, and debt as it affects his organization. Market rates are affected by the fiscal policy of the government. More or less spending affects the company’s contraction or expansion. Walter is comfortable with the concept that the fiscal debt and deficit show the governments current financial state. Topics struggle Kris struggles with the concept of automatic or built-in stabilizers. As the text states that a built-in stabilizer is something that increases the government’s budget, what kind of items constitute as a built-in stabilizer? Walter did not struggle with any of the general concepts in chapter 30. Application of topic The budget deficit affects all citizens as the government does not wisely use the tax payer’s funds properly. There is a lot of waste that keep the  government in debt. Walter notes that when the fiscal debt is higher so are taxes and fines. The misspending of the government is then the burden of the people.

Deep Transverse Frictions Tissue Injuries Health And Social Care Essay

Deep Transverse Frictions Tissue Injuries Health And Social Care Essay The purpose of this essay is to consider the merits of deep transverse frictions in the treatment of acute and chronic soft tissue injuries. To facilitate this I have considered a wide range of research that has been conducted into the use of frictions. I have also considered the use of alternative therapies in the treatment of similar conditions in order to evaluate the effectiveness of deep transverse frictions in comparison to each of the other treatment methods. What is deep transverse friction? Deep transverse friction was developed for the treatment of soft tissue lesions by the British osteopath Dr. James Cyriax who postulates that deep transverse friction is effective in the reduction of fibrosis and facilitates the formation of strong, pliable scar tissue at the site of healing injuries. Deep transverse friction, which is also known as cross-fibre frictioning (CFF), can help to alleviate build up of the crystalline deposits that can form between tendons and their sheaths and result in painful tendonitis. It can also help to offset the development of myofascial adhesions and soften those that are already present. Deep transverse frictions should be administered with a braced finger or thumb moving across the grain of the muscle, tendon or ligament with a deep, non-gliding, friction stroke. It is not necessary to use a lubricant as this reduces friction. The therapists thumb and the clients skin should move as one over the exact site of the lesion to create a mechanical effect on the tissue being treated. The massage must be applied directly over the site of the lesion and at right angles to the fibres, the stroke must also be wide enough to divide the fibres without skipping over them. The treatment can be painful, but should always be conducted within the pain tolerance threshold of the recipient, and should be started only with the informed consent of the client. It is contraindicated during the initial inflammatory stage of an acute injury. Deep transverse friction may be utilised in the treatment of both acute and chronic conditions. Its uses include; à ¢Ã¢â€š ¬Ã‚ ¢ mobilisation of interstial fluid à ¢Ã¢â€š ¬Ã‚ ¢ reduction or modification of oedema à ¢Ã¢â€š ¬Ã‚ ¢ increase of local blood flow à ¢Ã¢â€š ¬Ã‚ ¢ decrease of muscle soreness and stiffness à ¢Ã¢â€š ¬Ã‚ ¢ moderation of pain à ¢Ã¢â€š ¬Ã‚ ¢ facilitation of relaxation à ¢Ã¢â€š ¬Ã‚ ¢ prevention or elimination of adhesions (Wieting 2004). There are a variety of massage techniques that can have physiological, neurological and psychological effects. These can be used to reduce pain and the formation of adhesion, mobilise fluids, increase muscular relaxation, and increase vasodilatation (Wieting 2004). Mechanical pressure on soft tissues displaces fluid which then moves in the direction of least resistance. Movement of the practitioners hand creates a pressure gradient resulting in small amounts of fluid leaving the soft tissues and entering the venous or lymphatic systems, improving lymphatic flow (Wieting 2004). In addition to its mechanical effects, deep transverse friction (and other massage techniques) causes the release of histamine which has a superficial vasodilatory effect that assists in the washing out of metabolic waste products. A noticeable decrease in lactate occurs in massaged muscles which can be associated with reduced muscle spasm, increased endurance and force of contraction. (Cox, 2007) Other beneficial effects of massage include decreased blood viscosity and increased hematocrit levels. There is also an increase in circulating fibrinolytic compounds along with substances such as myoglobin, creatine kinase, dehydrogenase, and glutamic oxaloacetic transaminase which probably represent local muscle cell leakage from the applied pressure. There is also release of endorphins and enkaphalin production (Wieting 2004). Impulses from the stimulation of superficial skeletal muscle fibres, cutaneous and spindle receptors reach the spinal cord and may produce segmental moderation and even somatovisceral reflex changes (Wieting 2004). The normal healing process may also be improved by the breaking of cross bridges, which will help to prevent abnormal scarring. The mechanical action of the technique causes hyperaemia and increased blood flow to the area (Brosseau et al 2002). In addition shearing stresses are created at tissue interfaces below the skin. e.g.dermis-fascia, fascia-muscle, muscle-bone interfaces, the deep pressure prevents shearing of superficial tissues and the shear force is directed at the deeper tissue surface interface (Wieting 2004). This helps release underlying adhesions and promotes improved circulation to the area (Lorenzo 2004). Sevier and Wilson (1999) describe vigorous cross friction massage for 5-10 minutes over the common extensor tendon perpendicular to underlying soft tissue structures in the treatment of lateral epicondylitis. Point friction may also be performed directly over the lateral eipcondyle and over the radial tunnel where it can be used in an attempt to reduce venous congestion at the extensor carpi radialis origin. This is a purely descriptive article of commonly used treatments for tennis elbow. No analysis of any evidence regarding the efficacy of any of these treatments is given. Disabella (2004) describes the use of friction massage in conjunction with ultrasound and/or electrical stimulation in the treatment of elbow and forearm overuse injuries. In a systematic review of the use of deep transverse friction massage in the treatment of tendonitis Brosseau et al (2002) found only 2 randomised controlled trials of sufficient quality. One of which looked at patients receiving treatment for iliotibial band friction syndrome and the other at tennis elbow. The outcomes of both studies suggest that transverse friction massage combined with other physiotherapy modalities does not significantly reduce tendonitis symptoms when compared to a control. However these studies were of small sample size making it difficult to draw conclusions regarding the benefits or not of treatment of iliotibial band friction syndrome or tennis elbow with transverse friction massage. The tennis elbow study looked at 9 sessions of transverse friction massage given over 5 weeks in combination with other physiotherapy modalities and in isolation. The comparison groups were as follows; à ¢Ã¢â€š ¬Ã‚ ¢ deep transverse friction massage with therapeutic ultrasound and placebo ointment compared with therapeutic ultrasound and placebo ointment à ¢Ã¢â€š ¬Ã‚ ¢ deep transverse friction massage compared with phonophoresis alone No difference was found in pain relief, grip strength and functional status between the groups. This study used double blinding and a sound randomisation procedure but did not report withdrawals and dropouts (Brosseau et al 2002). Another study of lateral epicondylitis was carried out by Smidt et al (2002). 185 patients with lateral epicondylitis of at least 6 weeks were randomised using computer generated block randomisation to 6 weeks of treatment with steroid injection, physiotherapy or wait and see policy. The physiotherapy arm of the study consisted of 9 sessions of pulsed ultrasound, deep friction massage and an exercise program over 6 weeks. Outcome measures were general improvement, severity of main complaint, elbow disability, grip strength and pressure pain threshold. Prior to the main study a reproducibility study on 50 patients was carried out that demonstrated good intertester reliability for the research physiotherapists carrying out the outcome measures. Intention to treat analysis was used and at 6 weeks injection was significantly better than all other options on all outcome measures. There was a high recurrence rate in the injection group. The physiotherapy package (which included frictions) gave better long term outcomes than injection but was no better than wait and see policy. Interestingly the wait and see policy had better long term outcomes than injection and physiotherapy that included transverse friction. In a review article containing a summary of the evidence for the effectiveness of interventions for the management of tennis elbow Nimgade et. al (2005) used the Cochrane Collaboration guidelines to assess the quality of the evidence reviewed. The Cochrane guidelines have 11 score items for internal validity, 6 for external validity and 2 for statistical criteria. Thirty studies were reviewed and the quality scores awarded to each study varied between 2 and 9 (out of a possible 11). Eighteen of the studies scored between 6 and 11 points giving an indication of good quality. It appears that relative rest will eventually improve function but the use of early active interventions including steroid injection and physiotherapy modalities may speed up recovery. The physiotherapy interventions reviewed included exercise and ultrasound alone and in combination with friction massage. These authors concluded that, patients who need a rapid return to work or usual activities, may benefit from one or two steroid injections for pain relief in the first few weeks or months and physiotherapy (which may include friction massage) at any stage. Smidt et al (2003) carried out a review to evaluate physiotherapy interventions for lateral epicondylitis. This was a well conducted review that found only one RCT with acceptable validity showing exercises were significantly better than ultrasound plus friction massage. The authors therefore concluded there was insufficient evidence for the effectiveness for most interventions and there was weak evidence that ultrasound may have a beneficial effect. For the treatment of sub acute bicipital tendonitis Gonzalez (2004) recommended physical therapy involving soft tissue therapy with transverse gliding of the tendon and cross-friction massage. In the trial reviewed by Brosseeau et al (2002) involving patients with iliotibial band friction syndrome deep transverse friction massage was used in combination with rest, ice, stretching exercises and ultrasound and this was compared to a control group receiving rest, ice, stretching exercises and ultrasound only. No statistically significant difference was demonstrated in pain relief after 4 sessions of friction massage combined with the other modalities. There was however a clinically important difference in pain when running. This study was not double blinded but this is difficult to do where rehabilitation interventions are concerned and can result in trials of such modalities having consistently low methodological scores. However withdrawals and dropouts were reported which is good practice but there were problems with the randomisation procedure (Brosseau et al 2002). In a summary of aetiology, pathology and treatment of temporomandibular joint syndrome Berman (2004) suggest friction massage may help inactivate trigger points due to temporary ischemia and resultant hyperaemia produced by a firm cutaneous pressure. In addition small fibrous adhesions in the muscle formed as a result of surgery, injury, or prolonged restricted motion may be disrupted. Many studies have used subjective and non validated scales for pain measurement and the use of combined treatments causes difficulties when trying to evaluate treatment efficacy (Brosseau et al 2002). This can make comparison of outcomes between different trials particularly difficult. In studies where a lack of effect is demonstrated there are a number of variables that can contribute to this. These include characteristics of therapeutic application (experience of therapist, rate, rhythm and depth of technique application), population (age, sex, occupation, sports), disease (acute/chronic) and methodology (blinding, randomisation, validated outcome measures, sample sizes, comparison groups, massage only group to assess specific effects) (Brosseau et al 2002). Comments Conclusions Despite a lack of good quality evidence to recommend either its inclusion or exclusion transverse friction massage is a widely taught, and used, physiotherapy treatment in the management of muscle, ligament, tendon injury and pain. The majority of the literature found seems to review the usage of transverse friction massage in the treatment of tennis elbow. There is a lack of good quality, randomised, controlled trials testing the efficacy of transverse friction massage either in isolation or as part of management package. Many papers are descriptive in nature of transverse friction massage being used in conjunction with other modalities. The literature regarding mechanical, physiological, neurological effects and possible mechanisms of action is speculative which could be due to such trials being difficult to conduct.