Consumer Case Study

CASE TWO: SOCIAL CLASS IN chinaw be at that place be polar friendly classifyes in chinawargon, in wrong of trade; there are different and distinct approaches to severally kindly class. If I were the marketing advisor for Honda, I permit to allocate the percentage according to their social status. A strategic marketing method, in general in China, can be used as a marketing tool. The Nouveau Riche classify of multitude is masses that can afford a luxury life. A simple marketing strategy could be applied to this assembly and besides they comprises only of less than 1% of the tot China population. The potentials of sales percentage is less compared to the total number of scar consumers although the accuracy of sales is in 95% to 100%. Since fee men are targeting to be in higher social class and irregularly purchase luxury goods but because of income limitations, they could not be able to purchase some. In this case, as a marketing strategy, a company depart offer an induction purpose to this group. To maximize the sales to this group, and since they get a periodical net profit, they can afford a monthly installment plan of the Honda cars in a qualify term. Collateral would be his/her salary and some other security bonds with the fitting completion of requirements.

There are different behaviors of each class and it is according to their social status. The elite group class or Nouveau riche group has different lifestyle compared to others and they are the potential market for luxury cars. Yuppies class is said to be in middle(a) class. They are the people who are start to afford cars, a! nd other luxurious things, bringing a big change in social habits and attitudes. Salary men are people that are called also a break-even, the income is just ample for survival of day by day needs and no extra work out for luxury, so much more with the low class or peasants people who are working to survive. They are the hard sweat group and contain a big percentage all oer the total population of China. Very...If you want to get a across-the-board essay, order it on our website: BestEssayCheap.com

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