Marketing a Business

1.Explain why Sears or Wal-mart cannot effectively create a voguish counterculture image. Sears and Wal-Mart cannot create a voguish counterculture image because they ar two designed to taper several(predicate) groups of people with different needs. Wal-Mart is a depot that focuses on a truly un unique(predicate) group of people, which is slightly much anyone that is looking for the lower prices in the market, but not really caring much active a specific sword reboot. That is why Wal-Mart has a very large inventory, which helps them bring forth the best prices and always have copious products available to the customers. By doing this Wal-Mart has made it really hard for them to do a trendy counterculture, because to do so a strain has to be centre in its uniqueness and exclusivity. If a store like Wal-Mart would adjudicate to switch to a trendy counterculture image, this would gravely reduce a lot of its customers, because their prices would have to be higher, electronegative its image of a low price store, costing them a fortune. Wal-Mart does carry many brand names such as Wrangler and Levis, these argon products made to be low priced and stool produced, also they ar for the most part general styles and colors, expiration gnomish to no room for individuality.

On the other cash in ones chips Sears is not a low price store, and carries more brand name products, but these are also mass produced, in adjust to give its customers a wide variety and erupt quality. I believe Sears targets customers that are willing to pay a little more for quality but still staying in a budget. Thats why thes e two stores have convertible customers, th! e miscellanea that is not really looking for exclusivity, but to adjoin their canonical needs. In addition to this, if both of these stores would try to potpourri to a trendy counterculture image, they would have to change the looks of their stores and start a wholly new marketing campaign in evidence to target a different group of people, which would again pie-eyed a very big investment of money and time, lede to loss of...If you necessity to get a full essay, order it on our website: BestEssayCheap.com

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