What conditions do you feel must be satisfied in order that market segmentation is effective? State the advantages and limitations of market segmentation with particular reference to consumer goods.

What conditions do you feel must be satisfied in say that grocery place divider is effective? give in the advantages and limitations of commercialize shareation with particular reference to consumer goods. Comp ar and line of reasoning your findings with proposed theories and liberate your conclusions. tradeers recognized long ago that products and services couldnt be every things to entirely stack. Buyers have several(predicate) taste, interest, goals, lifestyles, and so on. Among some other things, the declaration of the marketing concept and the recognition of consumer ask and wants light-emitting diode marketers to ideate in terms of target marketing. Target markets argon groups of people with correspondent wants and bespeaks. For most companies, selecting target markets is the first feeling in the marketing strategy. Target marketing clearly requires market segmentation. Thus Market segmentation involves the analysis of the purchases in the market, in p articular the purchasing behavior, need patterns, socio-economic status or age. It is a consumer-oriented philosophy. The main object lens here is to divide the market into sector/segments in each(prenominal) of which the customers are of similar nature and are influenced by similar buying motives. For example, the shoe market can buoy be divided up into several segments based on the age and sex of the vendee and the function of the shoe purchased. much(prenominal) analysis permits the production of nine-fold similar products with an appeal to a different population group.

Page 6 Segmentation is important in consumer analysis bec ause understanding the consumer will allow u! s segment the market more meaningfully. If all consumers were alike, had the same needs and wants, heathenish background, education, experience etc. there would be no need for segmentation as mass-marketing (offering the same marketing commix to all consumers) would be a logical strategy. Thus, segmentation is a result of the marketing-concept being prevailing today. In other words, segmentation implies a consumer-oriented approach... If you want to get a full essay, order it on our website: BestEssayCheap.com

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