Snacks To Go

I.Executive Summary Jill Harms is the assistant category Manager for the Nuts, Natural Snacks and Cookies menage at Sathers, Inc., with a half year of experience seat her. The Sathers brand dates back to 1936, beginning with cookies while later adding candy, cracked and natural snacks to the brands offerings. Per Sathers President, William Bradfield, the political segmentationys ending is to be profitable, continue to grow, with a focus on candy. future(a) maturation strategies include the growth of the nut, natural snacks and cookie return line, hardly the intent is for candy to be the core fruit line. Sathers prides itself on providing value that includes product quality, variety, availability, cost, packaging and quantity. Sathers has a securities industry advantage with its fast distribution model that controls the product from intersection to the sell commercialize. Sathers has tar braceed the product category that Jill represents for growth, with the new Snacks to Go essential as affair of the strategy. The initial product line foundation produced sales results that did not meet expectations.

Jill must dumbfound recommendations to the alliances Director of Marketing, Mike Halverson, on the future of the Snacks to Go product line, with possible course of action including new commercialise research, a different marketing approach, adding candy or cookies, equipment casualty adjustments or abandoning the product all to followher. II.Situational Analysis Phase 1: The Environment 1. sparing Conditions and Trends a.Candy consumption in the U.S. is on the hik e in the 10 year period preceding the case, ! with 16 lbs per capita in 1986 increasing to 22 lbs in 1994. b.Growth is seen in part due to an increase in societal health soul allowing more people to be rewarded with a candy product. c.Sathers two for $1.00 brand is likely to do better in worthless economic conditions. d.The majority of candy buying decisions are make at the point of purchase. e.The market research indicates that the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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